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Bing Du

Automotive Sales
Job Title
Sales Consultant
Bel-Air Lexus
Bing  Du

Bing, what would you say was the craziest or most unique experience you have had while vacationing?

My family and I went on a four-day vacation to Toronto last month. For us who are used to living in a small quiet town, Toronto was like a huge amusement park with all the skyscrapers, museums, parks and dazzling-lit evenings. We were so amazed at the spectaculars that we lost our most important bag at the end of the tunnel of an aquarium on the second day of our vacation. We were stunned, not by the sharks that we had just saw swimming over our heads, but by the fact that we had lost all our cash, credit cards, debit cards, driver's licenses and hotel room keys.  My mind exploded with feelings of panic, fear, anger and helplessness. With me pushing a stroller with my then 7-month daughter in it and my wife walking beside me holding the hand of my other 4-year-old daughter, I decided that I needed to force myself to calm down and think. Only then did I reassemble myself and to act rationally once again.


There are many compelling reasons to undertake an Executive MBA Program. What is your goal for the Telfer Executive MBA Program?

Based on the sudden unpleasant situation I described in my vacation woes above, we, a human beings are designed to panic and get angry. This does not help - not at all. What does help is to remain calm, think and act rationally. The business world is just like my experience at that aquarium. There will be unpleasant situations and even shocking crisis’s that will occur and being able to keep calm, think and act rationally is critical to a manager’s success. This is exactly what I am looking to learn while in the Telfer Executive MBA. I know that the program itself is not a crisis management course. However, a thorough systematic Executive MBA program such as Telfer’s, will equip its candidates with a comprehensive skillset and tools to transform managers into leaders during a crisis.


What do you admire in a leader or mentor? Do you have someone who you consider a strong leader or mentor within your life?

I admire a leader who is ‘as cool as a cucumber’ in any situation. Who would not admire such a leader? In a nice and easy scenario, one can simply carry on in life and in their job without the need for a leader. Unfortunately life is not always such a rosy picture and business is even further from being so easy. When the situation turns tough people look to a leader who is capable of handling it calmly and skillfully. The value comes from a leader who shines in the darkness of a crisis as a lighthouse in storms.

I am lucky to have sales leader who shows me how to keep calm. This lovely and respectable gentleman used to tell me, “Never run in the showroom even if there is fire!” I am hoping that one day I will follow his example of remaining calm and cool and never find a need to run in the showroom.            


People can see value in what I can do and how I add value to the organization. I have the confidence to do it thanks to the Telfer Executive MBA.
Jeanne Robertson, EMBA 2005, Regional Program Director, Eastern Health, Newfoundland