Throughout its 30 editions, the Michel Cloutier Marketing Competition has played a key role in bringing students closer to the business community by working on a real business case presented by a sponsoring organization. It was originally introduced by the late professor and Associate Dean, Michel Cloutier, in 1986. The competition was renamed in his honour in 1991.
This year, the sponsor of the competition was Canadian Heritage. It challenged students to fuse a variety of communications tools into a cohesive pan-Canadian strategy to engage youth in the 150th anniversary of Confederation.
The judges enjoyed all three presentations and think they will use elements from each of them when Canadian Heritage develops the actual communications strategy for the 150th anniversary of Confederation.
Congratulations to team #2:
- Swanie Desjardins
- Fannie Jo Lehoux Duval
- Rachel Lagacé
- Emilie Mueller
- Antoine Bégin
Antoine Bégin was also recognized as the best presenter of the evening and received a cash prize from the Marc Roy Fund.