On April 5, the Telfer School had the pleasure of hosting the annual Michel Cloutier Marketing Competition, a friendly case competition in which 4th-year marketing students prepare a marketing pitch and deliver it in front of a panel of judges. Since its inception, in 1986, this event has become a yearly fixture in the academic calendar for our marketing students.
This year, the three top teams were thrown into the promotion of Canada 150, next year’s Canada-wide event that will celebrate the country’s 150th anniversary!
The students’ mandate, given by the event sponsor, Heritage Canada, was to develop a general marketing strategy with a strong focus on social media to get Canadians engaged in Canada 150’s closing celebrations in their communities.
After hearing all three presentations, the judges had to admit that they were impressed by our students and the quality of their proposals. They also mentioned that many ideas proposed during the competition would be taken into consideration for the event’s actual final marketing plan.
So, without further ado, we would like to congratulate the members of team two, who won first place:
- Kate Denison-Grimes
- Emily DiRenzo
- Lawrence Quan
- Sara Valentino
- Lara Vogler
Further congratulations go to Lawrence Quan, who, as the event’s best speaker, was awarded a cash prize on behalf of the Marc Roy Scholarship Fund.