On December 6, the Telfer School of Management had the pleasure of hosting the annual Michel Cloutier Marketing Competition, a case competition in which 4th year marketing students prepare a marketing pitch and deliver it in front of a panel of judges.
This semester, the students’ mandate, given by the event sponsor, the Canadian Radio-television and Telecommunication Commission (CRTC), was to reach Canadians aged 18-25 to make them aware of the CRTC’s rules and regulations as they would apply to them as consumers of communications services (television, wireless, internet and telephone). The CRTC required tactics to gain young Canadians' interest on CRTC's policies and decisions that are relevant to them and get them to participate in their future consultation processes in order to get their input to influence decision making.
The Telfer School also had the honour of welcoming the following members of the judging panel: Jean-Pierre Blais, the chairman of the CRTC and Guy Desjardins, the Director General of Finance of the CRTC. After hearing all three presentations, the judges admited that they were impressed by the students and the quality of their proposals to the CRTC.
We would like to congratulate the members of team two, who won first place: Carter Beaupre-McPhee, Karlee Campbell and Erika Deutchmann
For Carter, the Michel Cloutier case competition was an “excellent means of putting into practice the sum of all that I learned up to this point. Beyond this, it provided me with a unique challenge. By tackling a marketing case for the CRTC, a government agency, I was required to adapt what I had learned regarding marketing in the private sector to a unique set of challenges”. Carter considers the Michel Cloutier case competition to be a highlight of his four years at the Telfer School of Management. For Karlee, presenting in front of this panel of judges was both nerve-racking and exhilarating but she enjoyed the challenge of having to find a creative way to reach youth for the Canadian Radio-television and Telecommunications Commission. The Michel Cloutier Marketing Competition was an honour and an experience that she would not trade for anything.
Further congratulations go to Erika Deutschmann, Sonia Khubchandani and Philippe Duchaine-Brunet who were named best speakers and received a cash prize on behalf of the Marc Roy Scholarship Fund.