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2013 National Capital India Forum

Telfer School of Management
Sprott School of Business

“Adapting your Business to India”

The Telfer School of Management at the University of Ottawa and the Sprott School of Business at Carleton University in partnership with the Collaborators and Sponsoring Organizations hosted the 2013 National Capital India Forum on February 21, 2013. Click here to read Marvin Hough's blog.


This half day event involving senior business and government leaders from Canada and India was designed to help prepare Canadian companies to engage in this dynamic and globally strategic market.

Topics of the Conference included:

  • Why you can’t afford to ignore India
  • The state of Indo-Canadian commercial relations and the significance of the proposed Comprehensive Economic Partnership Agreement (CEPA)
  • The need for adapting your Business Plan and approach to India from the perspective of the 4 P’s - product, price, place and promotion
  • Two Canadian success stories in India and lessons learned
  • Who can help Canadian firms succeed in the Indian market

Thank you to our collaborators, sponsors and marketing partners.






Marketing Partners



Time Session
11:30 am  Registration and Networking
12:00 pm Welcome and Introduction:

Allan Rock, President, University of Ottawa
Roseann Runte, President, Carleton University

Keynote Address:

David Malone, President International Development Research Centre (IDRC)
12:45 pm Lunch and Networking  
1:50 pm “Next Steps in Indo-Canadian Commercial Collaboration”
Rana Sarkar, President
Canada India Business Council
2:05 pm “Adapting Your Business to India – Two Success Stories”
Moderator: Marvin Hough, Executive in Residence,
Telfer School of Management

“The DataWind Story”
Suneet Singh Tuli, CEO
Datawind Ltd

“The Samco Story”
Bob Repovs, CEO
Samco Machinery
2:50 pm Networking Break  
3:10 pm Roundtable Discussions (45 minutes and alternate)

Adapting Your Business to India

Table 1 – The 4 P’s and India – What Should You Be Aware of?
Peter Sutherland, Senior Advisor, Aird Berlis
Mike Manson, CEO – TaraSpan Inc
Sumitra Rajagopalan, President, Bioastra
Anand Srinivasan, VP, Technology, Eion Inc

Table  2 – Adapting to the Indian Business Culture
Dr. Vinod Kumar, Professor, Sprott School of Business
Muthu Singaram – Muthu Singaram Consulting
Dipak Roy, CEO, D-TA Systems
Joan Vogelesang, CEO, Toon Boom

Table 3 – Legal, Regulatory and Financing Considerations
Mahesh Mani, Partner KPMG
Dr. PM Vasudev, University of Ottawa
Al Hamdani, VP and Head of Structured and
Finance Project, Export Development Canada
Sriram Iyer, CEO, ICICI Bank Canada

4:45 pm

Remarks by

Admiral Nirmal Verma, India’s High Commissioner to Canada

Closing Remarks

Marvin Hough, Executive in Residence, Telfer School of Management

Steven Murphy, Associate Dean, Sprott School of Business

5:00 pm

Networking Reception brought to you by the High Commission of India, Ottawa