President, AIR MILES for Social Change
Andreas leads AIR MILES for Social Change, a unique Canadian social venture that provides government incentives for greener and healthier lifestyle choices and is entirely powered by the unparalleled reach and popularity of the AIR MILES loyalty currency. He was the original founder of Green Rewards, the world’s first environmental consumer loyalty program which was ultimately acquired and fully integrated into the AIR MILES reward program. Prior to Green Rewards he was the President & CEO of one of the oldest retail marketing agencies in Canada.
As a leading cause marketer in Canada, Andreas is a sought-after speaker on topics related to social change, environmental responsibility and the new green economy. He has been trained by former US Vice President and Nobel laureate Al Gore and his innovative work has been recognized by prominent global social responsibility leaders including The Prince of Wales. He sits on a number of corporate, academic and non-profit boards and is an active member of the Young Presidents’ Organization where he also serves currently as the Canadian membership chair.
Founded in 1992, The AIR MILES® Reward Program is Canada’s premier coalition loyalty program. More than 9 million Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program.
The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 500 different rewards such as movie passes, family attractions, electronic merchandise, sports and recreation, travel and more.
Collectors can shop and collect AIR MILES reward miles at more than 100 brand-name Sponsors across the country, representing thousands of retail and service locations nationally, including BMO Bank of Montreal, RONA, Shell, SportChek (Sports Experts), The Shoe Company, American Express, Metro, Sobeys, Safeway and IGA, and airmilesshops.ca. The AIR MILES Reward Program’s website is www.airmiles.ca.