Skip to main content
Crick, David

Crick, David

Full Professor
Paul Desmarais Professorship of International Entrepreneurship and Marketing
Certificate (Charles Keene College), Certificate (Leicester Polytechnic), B.A. (Hon.) (Leicester Polytechnic), M.B.A. (University of Strathclyde), Ph.D. (University of Wales), M.Sc. (University of Leicester)
DMS 6151
613-562-5800 x 4916
This email address is being protected from spambots. You need JavaScript enabled to view it.


David Crick is the Paul Desmarais Professor of International Entrepreneurship and Marketing. He comes to the Telfer School with 27 years of experience in research, teaching and administrative roles in business schools with a further 6 years of full time experience in industry and various consultancy roles. He was recently Professor of International Entrepreneurship at Victoria University in Wellington, New Zealand, after two similar posts at the level of full professor in the U.K., at universities in Leicester and Birmingham. He has acted in various administrative roles such as Director of Research for a previous faculty and he has also served as an accreditation reviewer for several organisations.


Dr. Crick's research lies at the intersection of international entrepreneurship and marketing. Start-up firms with limited resources and an evolving business model are a particular area of interest, of which internationalization processes and the support requirements of entrepreneurs are a core aspect. This research takes a holistic approach regarding entrepreneurial strategies in internationalizing firms, including the notion of 'serendipity' in unplanned versus planned ventures. In addition, Professor Crick's research both in the U.K. and New Zealand has focused on entrepreneurs from minority ethnic communities and the types of assistance they require. This has also been of high academic and practitioner impact, and he is regularly asked to peer review papers, examine theses and to speak on the topic. He is on the editorial boards of several journals.


His teaching approach has emphasized facilitation rather than lecture, and university/community interaction, including the opportunity for students to meet real-life entrepreneurs. Both in his recent prior roles as a visiting professor at Tromso University, Norway (2010-2012) and in his professorship at Victoria University in Wellington (2010-2015), he taught students that were in the process of starting a business in parallel with their studies.

Research Areas
  • International Entrepreneurship & Marketing

Publications during the last 7 years

Chapters in Books

  • Crick, J. and Crick, D. Lean Start-up” Practices: Initial internationalization and Evolving Business Models. In Aykol, B., Samiee, S., Katsikeas, C. S. and Leonidou, L. C.. Advances in Global Marketing: A Research Anthology. Springer, 2017.
  • Crick, D. and Chaudhry, S. Understanding the Transnational Entrepreneur. In Fernhaber, S. and Prashantham, S.. Companion to International Entrepreneurship, Routledge. London and New York: Routledge, 2015.

Papers in Refereed Journals

  • Chreim, S., Spence, M., Crick, D. and Liao, X. 2018. Review of female immigrant entrepreneurship research: Past findings, gaps and ways forward. European Management Journal, 36(2): 210-222.
  • Raman, R., Sraha, G. and Crick, D. 2017. Export Promotion Programmes and the Export Performance of Ghanaian Firms: The Mediating Role of Foreign Market Attractiveness. International Marketing Review.
  • Sraha, G., Raman, R. and Crick, D. 2017. Ghanaian exporters’ international experience and performance: the mediating role of export commitment. Journal of Strategic Marketing, 25(4): 353-365.
  • Crick, D. and Crick, J. 2016. The First Export Order: A Marketing Innovation Revisited. Journal of Strategic Marketing, 24(2): 77-89.
  • Crick, D., Chaudhry, S. and Crick, J. 2016. Trading in a Competitive Environment: South-Asian Restaurants in the UK. Journal of Strategic Change, 25(4): 371-382 .
  • Crick, D. and Crick, J. 2016. Coopetition at the Sports Marketing/Entrepreneurship Interface: A Case Study of a Taekwondo Organisation. Marketing Intelligence and Planning, 34(2): 169-187.
  • Crick, D. and Crick, J. 2016. An Appreciative Inquiry into the First Export Order. Qualitative Market Research: An International Journal, 19(1): 84-100.
  • Crick, J. and Crick, D. 2016. Developing Entrepreneurial Resilience in the UK Tourism Sector. Journal of Strategic Change, 25(3): 315-325.
  • Crick, D. and Lindsay, V. 2015. Service and Service-Intensive New Zealand Internationalising SMEs’ Perceptions of Government Assistance. Marketing Intelligence and Planning, 33(3): 366-393.
  • Crick, D. and Crick, J. 2015. Learning and Decision Making in Marketing Planning: A Study of New Zealand Vineyards. Marketing Intelligence and Planning, 33(5): 707-732.
  • Crick, D. and Crick, J. 2014. The Internationalization Strategies of Rapidly Internationalizing High-Tech SMES: Planned and Unplanned Activities. European Business Review, 26(5): 421-448.
  • Crick, D. and Chaudhry, S. 2013. An Exploratory Study of UK Based Asian Family-Owned Firms’ Motives for Internationalising. Journal of Small Business and Enterprise Development, 20(3): 526-547.
  • Crick, D. 2011. Enterprising Individuals and Entrepreneurial Learning: A Longitudinal Case History in the UK Tourism Sector. International Journal of Entrepreneurial Behaviour & Research, 17(2): 203-218.
  • Crick, D., Kaganda, G. and Matlay, H. 2011. A Study into the International Competitiveness of Low and High Intensity Tanzanian Exporting SMEs. Journal of Small Business and Enterprise Development, 18(3): 594-607.

Other Scholarly Contributions

  • (Book review) Crick, D. 2011. "International Growth of Small and Medium Enterprises". 29 (5), pp. 580-583

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2015-2017 University of Ottawa, Telfer School of Management Start-up Grant R I PI $ 20,000
2015-2016 University of Ottawa, Telfer School of Management Library Grant R I PI $ 2,000
2014-2015 Victoria University of Wellington Summer Scholarship for Research Assistance Involving Entrepreneurship in Sport S O PI $ 6,000
2013-2014 Victoria University of Wellington Corporate Entrepreneurship and Business Practices in the New Zealand Healthcare Sector. R O PI $ 23,000
2013-2014 Victoria University of Wellington Summer Scholarship for Research Assistance Involving Social Entrepreneurs S O PI $ 6,000
2013 Victoria University of Wellington Investigation of Coopetition in the Wine Industry. R O PI $ 1,500
2012-2013 Victoria University of Wellington Two Summer Scholarships in 2012 for Research Assistance Involving Ethnic Entrepreneurs and Eco Entrepreneurs S O PI $ 14,000
2012 Victoria University of Wellington Study of New Zealand Ethnic Entrepreneurs R O PI $ 15,000
2012 Victoria University of Wellington New Zealand Eco Entrepreneurs R O PI $ 2,000
2010-2012 Victoria University of Wellington Internationalisation of New Zealand Firms R O PI $ 9,500

*Purpose = C: Contract (R and D), E: Equipment Grant, R: Research Grant, S: Support Award, P: Pedagogical Grant, O: Other, U: Unknown

**Type= C: Granting Councils, G: Government, F: Foundations, I: UO Internal Funding, O: Other, U: Unknown

Role: PI = Principal Investigator, Co-I = Co-Investigator, Co-PI = Co-Principal Investigator

© 2018 Telfer School of Management, University of Ottawa
Policies  |  Emergency Info