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Benyoucef, Morad

Benyoucef, Morad

Full Professor
B.A. (Constantine), M.Sc. (Rochester Institute of Technology), Ph.D. (UdeM)
DMS 7120
613-562-5800 x 4787
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Research Areas
  • Management Information Systems
  • Online Marketplaces
  • Social Commerce
  • Social Networks
  • Web 2.0
  • e-Health Applications
  • e-Negotiations
Teaching Areas
  • E-business
  • E-commerce
  • Management Information Systems


Professor Morad Benyoucef received his Ph.D. in Computer Science from Université de Montréal (, his M.Sc. from Rochester Institute of Technology ( and his B.Sc. from Constantine University ( His research interests include Online Marketplaces, E-Procurement, E-Negotiations, E-Health, and Web 2.0. He supervises Master’s level and Ph.D. level students from the Ottawa Carleton Institute for Computer Science ( Program and from the E-business Technologies Program (

Funding and Publications

Professor Benyoucef’s research is funded by the Canadian Foundation for Innovation (, the Ontario Ministry of Research and Innovation ( and the Natural Sciences and Engineering Research Council of Canada ( He is Associate Editor for Springer’s Electronic Commerce Research Journal and Telecommunication Systems Journal. He is also a reviewer for several international journals. He has published numerous articles in journals such as GDN, Supply Chain Forum and E-commerce Research. He is involved in organizing international conferences around the world such as DEXA, ICE-B, and MCETECH.


Professor Benyoucef teaches at the undergraduate and graduate levels in the areas of Management Information Systems and E-Business.

Publications during the last 7 years


Benyoucef, M., Weiss, M. and Mili, H. Lecture Notes in Business Information Processing. Montréal, QC.: Proceedings, E-Technologies: 6th International Conference, MCETECH 2015, 2015.

Chapters in Books

Benyoucef, M. E-negotiation Systems for E-participation. In Rios Insua, D. and French, S.. e-Democracy: A Group Decision and Negotiation Perspective. Boston, MA, USA : Springer, 2010.

Papers in Refereed Journals

Chung, A., Andreev, P., Benyoucef, M., Duane, A. and O'Reilly, P. 2017. Managing an organisation's social media presence: An empirical stages of growth model. International Journal of Information Management, 37(1 Part A): 1405-1417.

Huang, Z. and Benyoucef, M. 2017. The effects of social commerce design on consumer purchase decision-making: an empirical study. Electronic Commerce Research and Applications, 25(September–October 2017): 40-58.

Zhang, K., Benyoucef, M. and Zhao, S. 2016. Building brand loyalty in social commerce: The case of brand microblogs. Electronic Commerce Research and Applications, 15: 14-25.

Ohiomah, A., Benyoucef, M. and Andreev, P. 2016. Driving Inside Sales Performance with Lead Management Systems: A Conceptual Model. Journal of Information Systems Applied Research, 9(1): 4-15.

Zhang, K., Benyoucef, M. and Huang, Z. 2016. Consumer behavior in social commerce: A literature review. Decision Support Systems, 86: 95-108.

Huang, Z. and Benyoucef, M. 2015. User Preferences of Social Features on Social Commerce Websites: An Empirical Study. Technological Forecasting and Social Change, 95: 57-72.

Zhang, K., Benyoucef, M. and Zhao, S. 2015. Consumer participation and gender differences on companies' microblogs: A brand attachment process perspective. Computers in Human Behavior, 44: 357-368.

Afrasiabi Rad, A. and Benyoucef, M. 2014. Similarity and Ties in Social Networks: A Study of the YouTube Social Network. Journal of Information Systems Applied Research, 7(4): 14-24.

Huang, Z. and Benyoucef, M. 2014. Usability and Credibility of E-government Websites. Government Information Quarterly, 31(4): 584-595.

Huang, Z. and Benyoucef, M. 2013. From E-commerce to Social Commerce: a Close Look at Design Features. Electronic Commerce Research and Applications, 12(4): 246-259.

Sadeghi, P., Benyoucef, M. and Kuziemsky, C.E. 2012. A Mashup Based Framework for Multi-Level Healthcare Interoperability. Information Systems Frontiers, 14(1): 57-72.

Hamel, C., Benyoucef, M. and Kuziemsky, C.E. 2012. Determinants of Participation in an Inuit Online Community of Practice. Knowledge Management Research & Practice, 10: 41-54.

Afrasiabi Rad, A. and Benyoucef, M. 2012. Measuring Propagation in Online Social Networks: The Case of YouTube. Journal of Information Systems Applied Research, 5(1): 26-35.

Liu, P., Raahemi, B. and Benyoucef, M. 2011. Knowledge Sharing in Dynamic Virtual Enterprises: A Socio-Technological Perspective. Knowledge-Based Systems Journal, 24(3): 427-443.

Benyoucef, M., Kuziemsky, C.E., Afrasiabi Rad, A. and Elsabbahi, A. 2011. Modeling Healthcare Processes as Service Orchestrations and Choreographies. Business Process Management Journal, 17(4): 568-597.

Benyoucef, M., Li, H. and Bochmann, G.V. 2011. A System for Centralizing Online Reputation. Journal of Emerging Technologies in Web Intelligence, 3(3): 179-187.

Afrasiabi Rad, A. and Benyoucef, M. 2011. A Model for Understanding Social Commerce. Journal of Information Systems Applied Research, 4(2): 63-73.

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2016-2018 MITACS & VanillaSoft Using Predictive Analytics to Improve Inside Sales Performance R O PI $ 60,000
2014-2015 MITACS & SweetIQ Web Page Classification R O PI $ 30,000
2014-2015 MITACS & VanillaSoft How List-based and Queued-based Lead Management Systems Drive inside Sales Performance R O PI $ 30,000
2013-2018 NSERC - DG Enabling Social Commerce - A New Form of E-commerce that Leverages Social Ties Between Users R C PI $ 75,000
2013-2014 MITACS and IBM Pattern Extraction in Social Networks Using Formal Concept Analysis R O PI $ 30,000
2013 School of Management Research Fund (SMRF) A Study of Consumers' Cognitive Styles when Dealing with Social Commerce R I PI $ 5,670
2011-2013 MITACS and IBM Increasing Marketing Campaign Performance Using Influential Users in Social Networks R O PI $ 60,000
2008-2013 NSERC - DG Negotiation Services for e-Marketplaces R C PI $ 93,500

*Purpose = C: Contract (R and D), E: Equipment Grant, R: Research Grant, S: Support Award, P: Pedagogical Grant, O: Other, U: Unknown

**Type= C: Granting Councils, G: Government, F: Foundations, I: UO Internal Funding, O: Other, U: Unknown

Role: PI = Principal Investigator, Co-I = Co-Investigator, Co-PI = Co-Principal Investigator