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Guolla, Michael

Guolla, Michael

Assistant Professor
H.B.A. (UWO), Ph.D. (Michigan)
Location
DMS 5148
Telephone
613-562-5800 x 4764
Email
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Biography

Michael Guolla is an assistant professor at the Telfer School of Management of the University of Ottawa. He completed his Ph.D. in Business Administration with a concentration in Marketing at the University of Michigan (Ann Arbor) and received his Honours in Business Administration from the Richard Ivey School of Business at the University of Western Ontario.

Dr. Guolla has published articles in academic journals, proceedings of scholarly conferences, and management journals in the areas of customer satisfaction, innovation, marketing strategy and business marketing. His most recent scholarly accomplishment includes Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Canadian Edition. A French version of this text is now in its third edition.

Research Areas
  • Cross-Functional Issues in Quality Management
  • Integrated Marketing Communications
  • Marketing
  • Perceived Quality and Customer Satisfaction Measurement

Publications during the last 7 years

Books

  • Guolla, M.A., Belch, G.E. and Belch, M.A. Advertising and Promotion: An Integrated Marketing Communications Perspective (Sixth Canadian Edition). McGraw-Hill Ryerson Ltd. Canada, 2017.
  • Guolla, M.A., Belch, G.E. and Belch, M.A. Instructor's Manual: Advertising and Promotion: An Integrated Marketing Communications Perspective (Sixth Canadian Edition). McGraw-Hill Ryerson Ltd. Canada, 2017.
  • Belch, G.E., Belch, M.A. and Guolla, M.A. Advertising and Promotion: An Integrated Marketing Communications Perspective (Fifth Canadian Edition). McGraw-Hill Ryerson Ltd. Canada, 2014.
  • Belch, G.E., Belch, M.A. and Guolla, M.A. Instructor's Manual: Advertising and Promotion: An Integrated Marketing Communications Perspective (Fifth Canadian Edition). McGraw-Hill Ryerson Ltd. Canada, 2014.
  • Belch, G.E., Belch, M.A., Guolla, M.A., Balloffet, P. and Coderre, F. Communication Marketing: une perspective intégrée (Third Canadian French Edition). Montréal, QC, Canada: Chenelière McGraw-Hill, 2013.
  • Belch, G.E., Belch, M.A. and Guolla, M.A. Advertising and Promotion: An Integrated Marketing Communications Perspective (Fourth Canadian Edition). McGraw-Hill Ryerson Ltd. Canada, 2011.
  • Belch, G.E., Belch, M.A. and Guolla, M.A. Instructor's Manual: Advertising and Promotion: An Integrated Marketing Communications Perspective (Fourth Canadian Edition). McGraw-Hill Ryerson Ltd. Canada, 2011.

Other Scholarly Contributions

  • (Case) Guolla, M.A. 2011. "Canadian Tourism Commission". Telfer School of Management, Ottawa
  • (Case) Guolla, M.A. 2011. "Activia in Canada". Telfer School of Management, Ottawa

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