- DMS 5130
- 613-562-5800 x 4715
- Innovation, E-business Technologies & Big Data Analytics
- Management control systems
Dr. Persaud's research focuses on innovation, entrepreneurship, and marketing. Dr. Persaud received several nominations and awards for teaching and research excellence. His research has been published in leading refereed journals and peer-reviewed conference proceedings including IEEE Transactions on Engineering Management, Journal of Product Innovation Management, Journal of Technology Transfer, Canadian Journal of Administrative Sciences, Engineering Management Journal, and Technovation. He has authored/co-authored five books including Marketing, 1st & 2nd Canadian Ed.
Dr. Persaud has provided management consulting services to small and medium companies and community organizations in Canada and the Caribbean. He has also delivered executive education courses in innovation management, marketing, and e-business to executives of small, medium, and large multinational corporations in Canada, the Caribbean and Europe.
Publications during the last 7 years
Grewal, D., Levy, M., Persaud, A. and Lichti, I. Instructor's Manual to accompany Marketing, 2nd Cdn Edition. Whitby, ON, Canada: McGraw-Hill Ryerson Higher Education, 2012.
Grewal, D., Levy, M., Persaud, A. and Lichti, I. Marketing,, 2nd Cdn Edition. Whitby, ON, Canada: McGraw-Hill Ryerson Higher Education, 2012.
Papers in Refereed Journals
Persaud, A. and O'Brien, S. 2017. Quality and Acceptance of Crowdsourced Translation of Web Content. International Journal of Technology and Human Interaction (IJTHI), 13(1): 101-115.
Persaud, A. and Schillo, R.S. 2017. Purchasing organic products: role of social context and consumer innovativeness. Marketing Intelligence and Planning, 35(1): 130-146.
McIlkenny, P. and Persaud, A. 2017. Value relevance of the voluntary disclosure of advertising expenditure: Evidence from Canada. International Journal of Accounting and Finance, 7(3): 185-208.
Schillo, R.S., Persaud, A. and Jin, M. **. 2016. Entrepreneurial readiness in the context of national institutional environments. Small Business Economics, 46(4): 619-637.
Kumar, V., Shareef, M.A., Kumar, U. and Persaud, A. 2016. Promotional Marketing through Mobile Phone SMS: A Cross-Cultural Examination of Consumer Acceptance. Transnational Corporations Review, 8(1): 1-16.
Hassan El-Hajj, B. and Persaud, A. 2015. Technology Commercialization in Small and Medium-Size Enterprises: Analysis of the Canadian Biotechnology and Manufacturing Sectors. Journal of International Management Studies, 15(1): 13-28.
Alrashedi, R., Persaud, A. and Kindra, G.S. 2015. Drivers of e-Participation: The Case of Saudi Arabia. Journal of Business Inquiry, 14(1): 1-22.
Ensign, P.C., Lin, C.D., Chreim, S. and Persaud, A. 2014. Proximity, Knowledge Transfer, and Innovation in Technology-Based Mergers and Acquisitions. International Journal of Technology Management, 66(1): 1-31.
Persaud, A. and Floyd, J. 2013. Offshoring and Outsourcing of R&D and Business Activities in Canadian Technology Firms. Journal of Technology Management & Innovation, 8(3): 1-12.
Persaud, A. and Persaud, P. 2013. Rethinking e-government adoption: A user-centered model. International Journal of Electronic Government Research, 9(4): 56-74.
Persaud, A., Spence, M. and Rahman, M. 2012. Social Media Implementation in Small Service Firms. International Journal of E-Business Development, 2(2): 62-65.
Persaud, A. and Azhar, I. 2012. Innovative Mobile Marketing via Smartphones: Are Consumers Ready?. Marketing Intelligence and Planning, 30(4): 418-443.
Funded Research during the last 7 years
|2017-2021||SSHRC Insight Grant||Assessing the Readiness of Canadian Small- and Medium- Sized Enterprises to Leverage Big Data Analytics||R||C||PI||$ 119,000|
|2017-2018||SSHRC – Synthesis Grant||Big Data Analytics: Accelerating Innovation and Value Creation||R||C||PI||$ 25,000|
|2016-2018||SSHRC Insight Development Grant||New innovation indicators - integrating survey methodology with web-based data analytics||R||C||Co-I||$ 67,050|
|2012||International Development Research Centre (IDRC)||Caribbean Entrepreneurship||R||O||PI||$ 4,635|
|2011||Telfer School of Management Research Fund (SMRF)||Accelerating Technology Commercialization in Canada||R||I||PI||$ 4,000|
|2011||University of Ottawa||Undergrad Research Opportunity Program (UROP)||R||I||PI||$ 500|
|2010-2011||Telfer School of Management Research Fund (SMRF)||Innovation and Commercialization Capabilities||R||I||PI||$ 5,300|
|2009-2010||Telfer School of Management Research Fund (SMRF)||Impact of Proximity in Mergers and Acquisitions on Innovative Performance in Canada's High-Tech Sector||R||I||PI||$ 2,000|
*Purpose = C: Contract (R and D), E: Equipment Grant, R: Research Grant, S: Support Award, P: Pedagogical Grant, O: Other, U: Unknown
**Type= C: Granting Councils, G: Government, F: Foundations, I: UO Internal Funding, O: Other, U: Unknown
Role: PI = Principal Investigator, Co-I = Co-Investigator, Co-PI = Co-Principal Investigator