Jonathan Simon is a Visiting Professor of Digital Marketing at both the undergraduate and graduate levels at the Telfer School of Management, University of Ottawa. An expert in digital marketing, he is the former Director of Marketing for a mobile gaming publisher of top tier apps including Rubik’s Cube, Scattergories (Hasbro), Phase 10 (Mattel) and Skip-Bo (Mattel). In addition to his teaching, Jonathan is also deeply involved in the development and execution of the digital marketing strategy at the Telfer School of Management, providing consultation services to Telfer’s webmaster, and senior managers in external relations, programs marketing, research marketing, recruiting, and social media. Jonathan holds a BA from the University of Florida and an MBA from the Telfer School of Management, University of Ottawa. His expertise, honed in the private sector, includes mobile strategy, mobile ad monetization, programmatic marketing, user acquisition, content marketing, email marketing, customer relationship management (CRM), and search engine optimization (SEO).