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Dr. Mehdi Zahaf joined the Telfer School of Management in June 2011. He holds a PhD in quantitative methods in management and a Master of Science in Marketing from HEC Montreal. During his career, he took positions at HEC Montreal, the GERAD, American University in the Middle East, and Lakehead University. He was also appointed as MBA director, graduate programs director, and senate member.
He taught several marketing courses at the undergraduate level as well as the graduate level including introduction to marketing, marketing research, and marketing channels. He uses service learning as a teaching methodology.
Dr. Zahaf's research interests include environmental and sustainable marketing (environmental consumer behavior), online marketing, and environmental economics. He has been working on the organic products field for several years. He received 6 major grants by Community-University Research Alliances (CURA), the Social Sciences and Humanities Research Council (SSHRC), and the Ontario Ministry of Agriculture and Rural Affairs to conduct research studies related to organic food, food safety, and food security.
Publications during the last 7 years
Chapters in Books
Hamzaoui-Essoussi, L. and Zahaf, M. The Organic Food Market: Opportunities and Challenges. In Reed, M. (Ed.). Organic Food and Agriculture / Book 1. InTech, 2012.
Hamzaoui-Essoussi, L. and Zahaf, M. Production and Distribution on of Organic Foods: Assessing the Added Values. In Konvalina, P. (Ed.). Organic Farming and Food Production. InTech, 2012.
Papers in Refereed Journals
Hamzaoui-Essoussi, L., Sirieix, L and Zahaf, M. 2013. Trust Orientations in the Organic Food Distribution Channels: A Comparative Study of the Canadian and French Markets. Journal of Retailing and Consumer Services, 20(3): 292-301.
Hamzaoui-Essoussi, L. and Zahaf, M. 2012. Canadian Organic Food Consumers' Profile and Their Willingness to Pay Premium Prices. Journal of International Food and Agribusiness Marketing, 24(1): 1-21.
Socha T., Chambers L., Zahaf M., Abraham R. and Fiddler T. 2012. Food Security in a Northern First Nations Community: An Exploratory Study on Food Availability and Accessibility. Journal of Aboriginal Health, 8(2): 5-14.
Socha, T., Chambers, L., Zahaf, M., Abraham, R. and Fiddler, T. 2011. Food Availability, Food Store Management, and Food Pricing in a Northern Community First Nation Community. International Journal of Humanities and Social Sciences, 1(11): 49-61.
Hardie, T., Koster, R. and Zahaf, M. 2011. Assessing the Impact of Community Service Learning on Business and Non-Business Student Perceptions and Grades. Review of Business Research, 11(1): 163-172.
Zahaf, M. 2011. Organic Food Consumers' Purchasing Patterns and Willingness to Pay a Premium Price. Journal of International Business Management and Research, 2(4): 66-81.
Zahaf, M. 2010. Fair Pricing of Emissions Permits: Nash or Rosen?. Journal of International Finance and Economics, 10(2): 133-147.
Serenko, A., Turel, O., Schejter, A. and Zahaf, M. 2010. Policy Implications of Market Segmentation as a Determinant of Fixed-Mobile Service Substitution: What It Means for Carriers and Policymakers. Telematics and Informatics, 27(1): 90-102.
Hamzaoui-Essoussi, L. and Zahaf, M. 2009. Exploring the Decision Making Process of Canadian Organic Food Consumers: Motivations, Trust and Ethical Issues. Qualitative Market Research: An International Journal, 12(4): 443-459.
Hamzaoui-Essoussi, L. and Zahaf, M. 2009. Clustering Organic Food Consumers Using Purchasing Patterns. European Journal of Management, 9(1): 202-211.
Anderson, J. and Zahaf, M. 2009. Identifying Consumer Behaviour toward Consumer to Consumer E-Commerce: Channel Adoption Barriers and Benefits. The International Journal of the Academic Business World, 3(1): 1-14.
Hamzaoui-Essoussi, L. and Zahaf, M. 2008. Decision Making Process of Community Organic Food Consumers: An Exploratory Study. Journal of Consumer Marketing, 25(2): 95-104.
Hamzaoui-Essoussi, L. and Zahaf, M. 2008. Profiling Organic Food Consumers: Motivations, Trust Orientations and Purchasing Behaviour. Journal of International Business and Economics, 8(2): 25-39.
Anderson, J. and Zahaf, M. 2008. Causality Effects between Celebrity Endorsement and the Intentions to Buy. Innovative Marketing, 4(4): 57-65.
Anderson, J. and Zahaf, M. 2007. Profiling Consumer-to-Consumer and Business-to-Consumer Buyers: Who Buys What?. International Journal of Business Research, 7(6): 85-99.
Invited Contributions and/or Technical Reports
Hamzaoui Essoussi, L. and Zahaf, M. 2013. "Ontarian organic food market: Assessing the market potential and the understanding of, and confidence in, the organic food system", OMAFRA (Ontario Ministry of Agriculture, Food, and Rural Affairs .
Funded Research during the last 7 years
|2012||University of Ottawa||Undergraduate Research Opportunity Program||R||I||PI||$ 500|
|2012-2014||Telfer School of Management Research Fund (SMRF)||Assessing Organic Foods Pricing Strategies||R||I||PI||$ 5,500|
|2011-2012||Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA)||Ontarian Organic Food Market: Assessing the Market Potential and the Understanding of, and Confidence in, the Organic Food System||C||G||Co-I||$ 44,037|
|2010-2015||SSHRC - CURA||Mamow Ki-ken-da-ma-win: Enhancing Social Determinates of Health through a Partnership Based Approach to Child, Family and Community Wellness in First Nations in Northern Ontario||R||C||Co-I||$ 990,000|
|2010-2011||SSHRC||Building Trust in Organic Food Products: Crossing Consumers, Distribution and Certification Organizations' Perspectives||R||C||Co-I||$ 70,313|
|2009||SSHRC||4th International Lake Tourism Conference (PI: McIntyre, N., Lakehead University)||S||G||Co-I||$ 15,970|
|2009||Lakehead University||Regional Research Fund||R||O||PI||$ 600|
|2008-2009||Ontario Cattlemen's Association||Maximizing the Value Delivery Network of Locally Produced Beef: Market Potential and Channels of Distribution Design||C||O||PI||$ 10,443|
|2008||Lakehead University||Regional Research Fund||R||O||PI||$ 525|
|2008||SSHRC||Publication Fund||R||G||PI||$ 125|
|2007-2008||SSHRC - NRD||Food Availability and Pricing in Rural and Remote Northwestern Ontario Aboriginal Communities||R||C||Co-I||$ 34,650|
|2007-2008||FedNor - Youth Internship Program||Internship Position for Wheat-Milling Project||R||G||PI||$ 27,500|
|2007-2008||Agricultural Adaptation Council - CanAdvance Program||Wheat Milling||C||G||PI||$ 45,866|
|2007||Lakehead University||A Canadian Adaptation of the NFTE Program||R||O||PI||$ 14,848|
|2007||Lakehead University||Regional Research Fund||R||O||PI||$ 620|
|2006-2007||School of Management Research Fund (SMRF)||Organic Food Consumers: An Exploratory Research of the Canadian Market||R||I||Co-I||$ 2,800|
*Purpose = C: Contract (R and D), E: Equipment Grant, R: Research Grant, S: Support Award, P: Pedagogical Grant, O: Other, U: Unknown
**Type= C: Granting Councils, G: Government, F: Foundations, I: UO Internal Funding, O: Other, U: Unknown
Role: PI = Principal Investigator, Co-I = Co-Investigator, Co-PI = Co-Principal Investigator
Scholarly and Professional Academic Activities during the last 7 years
|2011||Member, School Council, Telfer School of Management, University of Ottawa|
|2011||2011||Reviewer, Grant Appliation, City University of Hong Kong|
|2011||2012||Member, Hiring Committee, Telfer School of Management|
|2010||Member, Editorial Board, Journal fo Marketing Theory and Practice|
|2010||2011||Reviewer, Tenure and Promotion, University of Northern British Columbia|
|2009||Member, Society on Marketing Sciences (SMS)|
|2009||2009||Reviewer, International Academy of Business and Economics|
|2009||2010||Director, MBA Program, American University of the Middle-East (AUM)|
|2009||2009||Acting Director of the Center for Tourism and Community Development Research, Leakehead University|
|2009||2009||Graduate Program Chair, Faculty of Business Administration, Lakehead University|
|2008||2008||Reviewer, Journal of Business Economics and Management; Computational Management Science|
|2008||2009||Member, Undergraduate Studies Committee, Faculty of Business Administration, Lakehead University|
|2008||2009||Chair of the Marketing Discipline / Co-op Academic Advisor, Faculty of Business Administration, Lakehead University|
|2007||2007||Acting Dean, Faculty of Business Administration, Lakehead University|
|2007||2007||Book Reviewer, "Marketing First Canadian Edition" (McGraw-Hill); "Marketing" (Houghton Mifflin); "Marketing, Fourth Canadian Edition" (Thomson Nelson)|
|2007||2007||Reviewer, Ecological Modeling|
|2007||2011||Reviewer, Journal of Marketing Theory and Practice|
|2007||2009||Member, Senate Committee on Teaching and Learning, Lakehead University|
|2007||2009||Reviewer, Academic Business World|
|2007||2008||Member, Senate Special Committee for Proposed School of Law, Lakehead University|
|2007||2008||Member, Research and Professional Development Committee, Faculty of Business Administration, Lakehead University|
|2007||2008||Reviewer, European Journal of Operational Research|
|2006||2009||Coordinator of Queen's ICBC, Faculty of Business Administration, Lakehead University|
|2006||2009||Member, Accreditation Committee (AACSB), Faculty of Business Administration, Lakehead University|
|2006||2009||Member, University Senate, Lakehead University|
|2006||2008||Member, Society for Marketing Advances; and, Marketing Educators' Association|
|2006||2007||Chair of the Marketing Discipline / Co-op Academic Advisor, Faculty of Business Administration, Lakehead University|
|2006||2007||Member, Southern Economic Association (SEA); and, Association Tunisienne de Marketing (ATM)|
|2005||Member, Institute for Operations Research and the Management Sciences (INFORMS)|
|2005||2008||Member, International Society for Environmental Information Sciences (ISEIS)|