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Zahaf, Mehdi

Zahaf, Mehdi

Associate Professor
B.Com. (University of Tunis), M.Sc. (HEC), Ph.D. (HEC)
Location
DMS 5122
Telephone
613-562-5800 x 4788
Email
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Website
View Website
Research Areas
  • Marketing
Teaching Areas
  • Marketing

Biography

Dr. Mehdi Zahaf joined the Telfer School of Management in June 2011. He holds a PhD in quantitative methods in management and a Master of Science in Marketing from HEC Montreal. During his career, he took positions at HEC Montreal, the GERAD, American University in the Middle East, and Lakehead University. He was also appointed as MBA director, graduate programs director, and senate member.

He taught several marketing courses at the undergraduate level as well as the graduate level including introduction to marketing, marketing research, and marketing channels. He uses service learning as a teaching methodology.

Dr. Zahaf's research interests include environmental and sustainable marketing (environmental consumer behavior), online marketing, and environmental economics. He has been working on the organic products field for several years. He received 6 major grants by Community-University Research Alliances (CURA), the Social Sciences and Humanities Research Council (SSHRC), and the Ontario Ministry of Agriculture and Rural Affairs to conduct research studies related to organic food, food safety, and food security.

Publications during the last 7 years

Chapters in Books

Hamzaoui-Essoussi, L. and Zahaf, M. The Organic Food Market: Opportunities and Challenges. In Reed, M. (Ed.). Organic Food and Agriculture / Book 1. InTech, 2012.

Hamzaoui-Essoussi, L. and Zahaf, M. Production and Distribution on of Organic Foods: Assessing the Added Values. In Konvalina, P. (Ed.). Organic Farming and Food Production. InTech, 2012.

Papers in Refereed Journals

Hamzaoui-Essoussi, L., Sirieix, L and Zahaf, M. 2013. Trust Orientations in the Organic Food Distribution Channels: A Comparative Study of the Canadian and French Markets. Journal of Retailing and Consumer Services, 20(3): 292-301.

Hamzaoui-Essoussi, L. and Zahaf, M. 2012. Canadian Organic Food Consumers' Profile and Their Willingness to Pay Premium Prices. Journal of International Food and Agribusiness Marketing, 24(1): 1-21.

Socha T., Chambers L., Zahaf M., Abraham R. and Fiddler T. 2012. Food Security in a Northern First Nations Community: An Exploratory Study on Food Availability and Accessibility. Journal of Aboriginal Health, 8(2): 5-14.

Socha, T., Chambers, L., Zahaf, M., Abraham, R. and Fiddler, T. 2011. Food Availability, Food Store Management, and Food Pricing in a Northern Community First Nation Community. International Journal of Humanities and Social Sciences, 1(11): 49-61.

Hardie, T., Koster, R. and Zahaf, M. 2011. Assessing the Impact of Community Service Learning on Business and Non-Business Student Perceptions and Grades. Review of Business Research, 11(1): 163-172.

Zahaf, M. 2011. Organic Food Consumers' Purchasing Patterns and Willingness to Pay a Premium Price. Journal of International Business Management and Research, 2(4): 66-81.

Zahaf, M. 2010. Fair Pricing of Emissions Permits: Nash or Rosen?. Journal of International Finance and Economics, 10(2): 133-147.

Serenko, A., Turel, O., Schejter, A. and Zahaf, M. 2010. Policy Implications of Market Segmentation as a Determinant of Fixed-Mobile Service Substitution: What It Means for Carriers and Policymakers. Telematics and Informatics, 27(1): 90-102.

Hamzaoui-Essoussi, L. and Zahaf, M. 2009. Exploring the Decision Making Process of Canadian Organic Food Consumers: Motivations, Trust and Ethical Issues. Qualitative Market Research: An International Journal, 12(4): 443-459.

Hamzaoui-Essoussi, L. and Zahaf, M. 2009. Clustering Organic Food Consumers Using Purchasing Patterns. European Journal of Management, 9(1): 202-211.

Anderson, J. and Zahaf, M. 2009. Identifying Consumer Behaviour toward Consumer to Consumer E-Commerce: Channel Adoption Barriers and Benefits. The International Journal of the Academic Business World, 3(1): 1-14.

Hamzaoui-Essoussi, L. and Zahaf, M. 2008. Decision Making Process of Community Organic Food Consumers: An Exploratory Study. Journal of Consumer Marketing, 25(2): 95-104.

Hamzaoui-Essoussi, L. and Zahaf, M. 2008. Profiling Organic Food Consumers: Motivations, Trust Orientations and Purchasing Behaviour. Journal of International Business and Economics, 8(2): 25-39.

Anderson, J. and Zahaf, M. 2008. Causality Effects between Celebrity Endorsement and the Intentions to Buy. Innovative Marketing, 4(4): 57-65.

Anderson, J. and Zahaf, M. 2007. Profiling Consumer-to-Consumer and Business-to-Consumer Buyers: Who Buys What?. International Journal of Business Research, 7(6): 85-99.

Invited Contributions and/or Technical Reports

Hamzaoui Essoussi, L. and Zahaf, M. 2013. "Ontarian organic food market: Assessing the market potential and the understanding of, and confidence in, the organic food system", OMAFRA (Ontario Ministry of Agriculture, Food, and Rural Affairs .

Funded Research during the last 7 years

Funded Research during the last 7 years
From-To Source Title * ** Role Amount
2012 University of Ottawa Undergraduate Research Opportunity Program R I PI $ 500
2012-2014 Telfer School of Management Research Fund (SMRF) Assessing Organic Foods Pricing Strategies R I PI $ 5,500
2011-2012 Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) Ontarian Organic Food Market: Assessing the Market Potential and the Understanding of, and Confidence in, the Organic Food System C G Co-I $ 44,037
2010-2015 SSHRC - CURA Mamow Ki-ken-da-ma-win: Enhancing Social Determinates of Health through a Partnership Based Approach to Child, Family and Community Wellness in First Nations in Northern Ontario R C Co-I $ 990,000
2010-2011 SSHRC Building Trust in Organic Food Products: Crossing Consumers, Distribution and Certification Organizations' Perspectives R C Co-I $ 70,313
2009 SSHRC 4th International Lake Tourism Conference (PI: McIntyre, N., Lakehead University) S G Co-I $ 15,970
2009 Lakehead University Regional Research Fund R O PI $ 600
2008-2009 Ontario Cattlemen's Association Maximizing the Value Delivery Network of Locally Produced Beef: Market Potential and Channels of Distribution Design C O PI $ 10,443
2008 Lakehead University Regional Research Fund R O PI $ 525
2008 SSHRC Publication Fund R G PI $ 125
2007-2008 SSHRC - NRD Food Availability and Pricing in Rural and Remote Northwestern Ontario Aboriginal Communities R C Co-I $ 34,650
2007-2008 FedNor - Youth Internship Program Internship Position for Wheat-Milling Project R G PI $ 27,500
2007-2008 Agricultural Adaptation Council - CanAdvance Program Wheat Milling C G PI $ 45,866
2007 Lakehead University A Canadian Adaptation of the NFTE Program R O PI $ 14,848
2007 Lakehead University Regional Research Fund R O PI $ 620
2006-2007 School of Management Research Fund (SMRF) Organic Food Consumers: An Exploratory Research of the Canadian Market R I Co-I $ 2,800

*Purpose = C: Contract (R and D), E: Equipment Grant, R: Research Grant, S: Support Award, P: Pedagogical Grant, O: Other, U: Unknown

**Type= C: Granting Councils, G: Government, F: Foundations, I: UO Internal Funding, O: Other, U: Unknown

Role: PI = Principal Investigator, Co-I = Co-Investigator, Co-PI = Co-Principal Investigator

Scholarly and Professional Academic Activities during the last 7 years

Scholarly and Professional Academic Activities during the last 7 years
From To Activity
2011 Member, School Council, Telfer School of Management, University of Ottawa
2011 2011 Reviewer, Grant Appliation, City University of Hong Kong
2011 2012 Member, Hiring Committee, Telfer School of Management
2010 Member, Editorial Board, Journal fo Marketing Theory and Practice
2010 2011 Reviewer, Tenure and Promotion, University of Northern British Columbia
2009 Member, Society on Marketing Sciences (SMS)
2009 2009 Reviewer, International Academy of Business and Economics
2009 2010 Director, MBA Program, American University of the Middle-East (AUM)
2009 2009 Acting Director of the Center for Tourism and Community Development Research, Leakehead University
2009 2009 Graduate Program Chair, Faculty of Business Administration, Lakehead University
2008 2008 Reviewer, Journal of Business Economics and Management; Computational Management Science
2008 2009 Member, Undergraduate Studies Committee, Faculty of Business Administration, Lakehead University
2008 2009 Chair of the Marketing Discipline / Co-op Academic Advisor, Faculty of Business Administration, Lakehead University
2007 2007 Acting Dean, Faculty of Business Administration, Lakehead University
2007 2007 Book Reviewer, "Marketing First Canadian Edition" (McGraw-Hill); "Marketing" (Houghton Mifflin); "Marketing, Fourth Canadian Edition" (Thomson Nelson)
2007 2007 Reviewer, Ecological Modeling
2007 2011 Reviewer, Journal of Marketing Theory and Practice
2007 2009 Member, Senate Committee on Teaching and Learning, Lakehead University
2007 2009 Reviewer, Academic Business World
2007 2008 Member, Senate Special Committee for Proposed School of Law, Lakehead University
2007 2008 Member, Research and Professional Development Committee, Faculty of Business Administration, Lakehead University
2007 2008 Reviewer, European Journal of Operational Research
2006 2009 Coordinator of Queen's ICBC, Faculty of Business Administration, Lakehead University
2006 2009 Member, Accreditation Committee (AACSB), Faculty of Business Administration, Lakehead University
2006 2009 Member, University Senate, Lakehead University
2006 2008 Member, Society for Marketing Advances; and, Marketing Educators' Association
2006 2007 Chair of the Marketing Discipline / Co-op Academic Advisor, Faculty of Business Administration, Lakehead University
2006 2007 Member, Southern Economic Association (SEA); and, Association Tunisienne de Marketing (ATM)
2005 Member, Institute for Operations Research and the Management Sciences (INFORMS)
2005 2008 Member, International Society for Environmental Information Sciences (ISEIS)