Madill, Judith

Notice biographique

Judith Madill possède un baccalauréat et une maîtrise de l’Université du Manitoba et un doctorat de l’Ivey School of Business de l’Université Western Ontario. Comme professeure de marketing, elle mène un programme de recherche dynamique et a publié plus de 75 articles dans des revues savantes de marketing et de gestion. Pour elle, faire des affaires pour faire de l’argent est un objectif valable, mais trop limité. C’est pourquoi elle explore le rôle que peuvent jouer le marketing et l’entrepreneuriat sociaux dans l’amélioration du monde. Lauréate de prix de recherche et d’enseignement, elle est aussi une conférencière très demandée dans les milieux universitaire et de pratique.

Changer le monde par le marketing social

La professeure Madill s’est récemment intéressée à l’utilisation des commandites pour financer les programmes et campagnes de marketing social. On parle de commandite lorsqu’un organisme ou une personne (commanditaire) fournit des ressources à un organisme, programme ou événement (bénéficiaire) pour s’y associer dans l’esprit des consommateurs. Le marketing social met les outils et principes du marketing commercial au service de la société (p. ex. programme faisant la promotion de pratiques écoresponsables). Judith Madill a étudié la création et la gestion des commandites de marketing social ainsi que le rôle des parties prenantes.

Changer le monde par l’entrepreneuriat social

Judith Madill s’est aussi penchée sur l’entrepreneuriat social, soit le recours aux pratiques commerciales pour générer des revenus au sein d’organismes à mission sociale. Par exemple, une soupe populaire qui sert des repas gratuits ou à bas prix aux démunis pourrait s’autofinancer en offrant des services de traiteur en parallèle. Judith Madill et ses collègues ont montré que les organismes qui prennent cette voie sont souvent vus comme des innovateurs. Avec ses étudiants diplômés, elle travaille à cerner et à analyser les stratégies de marketing les plus utilisées et les plus efficaces pour atteindre ce genre d’autonomie financière.

Publications au cours des 7 dernières années

Chapitres de livres

Madill, J., Riding, A. and Haines, G.H. (Jr.). Strategic Dilemmas of a Small Market Player: The Canadian Wine Industry. In Nigam, D. and Jha, J. (Eds.). Wine Industry-Global and Indian Scenarios. Kolkata, India: ICFAI Research Centre, 2008.

Riding, A., Madill, J. and Haines Jr., G.H. Investment Decision Making by Business Angels. In Landsröm, H. (ed.). Handbook of Research on Venture Capital. Cheltenham: Edward Elgar Publishers, 2007.

Madill, J. and Abele, F. The Evolution of the March 21 Anti-Racism Social Marketing Program: A Case. In Hastings, G.. Social Marketing. London: Elsevier, 2007.

O'Reilly, N. and Madill, J. The World Anti-Doping Agency: The Case of Barriers to the Adoption of Social Marketing. In Hastings, G.. Social Marketing. London: Elsevier, 2007.

O'Reilly, N. and Madill, J. The World Anti-Doping Agency: The Role of Social Marketing. In Basil, D. and Wymer, W. (Eds.). Social Marketing: Advances in Research and Theory, Best Business Books. Philadelphia: Haworth Press, 2007.

Madill, J. and Abele, F. From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing Program. In Basil, D. and Wymer, W. (Eds.). Social Marketing: Advances in Research and Theory, Best Business Books. Philadelphia: Haworth Press, 2007.

Articles publiés dans des revues avec comité de lecture

Madill, J. and Neilson, L. 2010. Web Site Utilization in SME Business Strategy: The Case of Canadian Wine SMEs. Journal of Small Business and Entrepreneurship, 23(4): 489-508.

Madill, J. and O'Reilly, N. 2010. Investigating Social Marketing Sponsorships: Terminology, Stakeholders, and Objectives. Journal of Business Research, 63(2): 133-139.

Neilson, L., Madill, J. and Haines Jr., G.H. 2010. The Development of E-business in Wine Industry SMEs: An International Perspective. International Journal of Electronic Business, 8(2): 126-147.

Madill, J., Brouard, F. and Hebb, T. 2010. Canadian Social Enterprises: An Empirical Exploration of Social Transformation, Financial Self-Sufficiency and Innovation. Journal of Nonprofit and Public Sector Marketing, 22(2): 135-151.

O'Reilly, N. and Madill, J. 2009. Methods and Metrics in Sponsorship Evaluation. Journal of Sponsorship, 2(3): 215-230.

Riding, A.L., Coscarella, R., Orser, B.J. and Madill, J. 2008. Women Business Owners in International Trade: Ethical Issues, Response Strategies and Moral Progress. International Journal of Entrepreneurship and Small Business, 6(1): 133-154.

Riding, A.L., Madill, J. and Haines, G. Jr. 2007. Incrementality of SME Loan Guarantees. Small Business Economics, 29(1/2): 47-61.

Madill, J., Haine, G., Jr. and Riding, A.L. 2007. Managing Customer Relationships: Account Manager Turnover and Effective Account Management. Industrial Marketing Management, 36(2): 241-248.

Heslop, L., Madill, J., Duxbury, L. and Dowdles, M. 2007. Doing What Has to be Done: Strategies and Orientations of Married and Single Mothers for Food Tasks. Journal of Consumer Behaviour, 6(2/3): 75-93.

Madill, J. and Abele, F. 2007. From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing Program. Journal of Nonprofit and Public Sector Marketing, 17(1/2): 27-53.

O'Reilly, N. and Madill, J. 2007. Evaluating Social Marketing Elements in Sponsorship. Social Marketing Quarterly, 13(4): 1-25.

O'Reilly, N. and Madill, J. 2007. The World Anti-Doping Agency: The Role of Social Marketing. Journal of Nonprofit and Public Sector Marketing, 17(1/2): 1-26.

Madill, J., Riding, A.L. and Haines, G. (Jr.). 2006. Women Entrepreneurs: Debt Financing and Banking Relationships. Journal of Small Business and Entrepreneurship, 19(2): 121-142.

Orser, B.J. and Madill, J. 2006. Sustaining the Momentum. Journal of Small Business and Entrepreneurship, 19(2): iii-x.

Madill, J., Haines, G.H. (Jr.) and Riding, A.L. 2005. The Role of Angels in Technology SMEs: A Link to Venture Capital. Venture Capital: an International Journal of Entrepreneurial Finance, 7(2): 107-129.

Heslop, L., Madill, J., Duxbury, L. and Dowdles, M. 2005. How Single and Married Women Organize to Get the Food on the Table Every Day: Strategies, Orientations, Outcomes and the Role of Convenience Foods. Advances in Consumer Research, 33: 599-605.

Contributions sur invitation et/ou rapports techniques

Madill, J. 2008. "Youth Exposure to Advertising Targeted to Adults: An Overview of the Research Literature", Health Canada, , 36p.

Recherche subventionnée au cours des 7 dernières années

De-À	Source	Titre	*	**	Rôle	Montant
2011-2016	CRSH - ARUC	Responsible Investing Initiative - Leader of Research Stream on Social Entrepreneurship (PI: T. Hebb, Carleton University)	R	C	Co-I	$ 1,000,000
2011-2012	Telfer School of Management Research Fund (SMRF)	Psychographic Segmentation in Social Enterprise: Toward an Understanding of Consumers	R	I	PI	$ 1,447
2010-2011	Telfer School of Management Research Fund (SMRF)	Marketing Strategies in Social Enterprises: An Exploratory Study	R	I	PI	$ 2,000
2008-2011	SSHRC - Research in Management, Business and Finance	Commercial Lending and R&D-Intensive SMEs	R	C	Co-I	$ 65,000
2008-2011	École de gestion Telfer (Programme 4A CRSH)	Improving the Competitiveness of Canadian Winery SMEs: An Assessment of Web Site Marketing Strategies	R	I	PI	$ 6,000
2008-2009	Université Carleton	Web Site Usability Assessment in the Canadian Wine SME Cluster	R	O	PI	$ 7,000
2007-2008	RECEO	Website Usability Assessment in Canada's Heritage Resource Sector	R	G	Co-I	$ 10,000
2007-2008	RECEO	Web Site Usability Assessment in the Canadian Wine SME Cluster	R	G	PI	$ 10,000
2005-2007	Centre for Education on Women and Work	Social Marketing Implications of Childbearing Decisions Among Professional and Managerial Women	R	O	PI	$ 10,000
2005-2007	Centre for Education on Women and Work	Consumer Behaviour and Social Marketing Implications of Childbearing Decisions among Professional and Managerial Women	R	O	PI	$ 10,000
2002-2006	Centre for Education on Women and Work	Decision Making: The Decision to Have Children Among Canadian Professional Women	R	O	Co-PI	$ 50,000

* But = C: Contrat de recherche, E: Subvention d'équipement, R : Subvention de recherche, S : Fonds de soutien, P : Subvention pédagogique, O : Autre, U : Inconnu

**Genre = C : Conseils subventionnaires, G : Gouvernements, F : Fondations, I : Financement interne UO, O : Autre, U : Inconnu

Rôle: PI = Chercheur(e) principal(e), Co-I = Co-chercheur(e), Co-PI = Co-Chercheur(e) principal(e)

Travaux universitaires et professionnels au cours des 7 dernières années

De	À	Activité
2011	2011	Panel Chair: "Addressing today's social and environmental challenges through innovation, Carleton Centre for Community Innovation", Leveraging Private Capital for Public Good, March 2, Ottawa, Canada
2011	2011	"E-Business in Wine Industry SMEs: An International Perspective", Invited Presentation to the Marketing Research and Intelligence Association, April, 2011, Ottawa. (With L. Neilson and G. Haines, (Jr.)
2011	2011	"Utilizing Traditional and Emerging Market Research Methodologies in Effective Social Marketing", Taught in Certificate Program on Effective Social Marketing, offered by the Centre of Excellence for Public Sector Marketing delivered to Service Canada, March , Ottawa
2011	2011	"The Role of Marketing Research in Effective Marketing Planning", Taught in Management Certificate Program in Not for Profit and Social Marketing, January 20, Sprott School of Business Executive Development, Carleton University
2010	2010	Member, Editorial Review Board, Canadian Journal of Nonprofit and Social Economy Research
2010	2010	"Utilizing Traditional and Emerging Market Research Methodologies in Effective Social Marketing", Taught in Certificate Program on Effective Social Marketing, offered by the Centre of Excellence for Public Sector Marketing delivered to Heath Canada, April, Ottawa.
2010	2010	"The Role of Marketing Research in Effective Marketing Planning", Taught in Management Certificate Program in Not for Profit and Social Marketing, February 5, Sprott School of Business, Carleton University.
2009	2009	Member, Financing Civil Society Research Group, Carleton Centre for Community Innovation
2009	2009	External examiner Annette Keough, MBA thesis, Sprott School of Business, Carleton University "Influencing Retirement Intentions of Older Workers - Approaches to Retain Existing Employees Considering Retirement"
2009	2009	External assessor for Dr. Fang Wan, Promotion to Associate Professor, University of Manitoba
2009	2009	February 5: "Effective Marketing Research and Evaluation", Invited Presentation to Services Canada, Ottawa, Canada
2009	2009	February 9 - 10: "Managing Marketing Research and Evaluation in Public Sector and Not For Profit Organizations", Invited Presentation to Marketing in Public Sector and Not For Profit Organizations Course, Ottawa, Canada
2009	2009	April 7: Chair for " SMEs and Consumer Behavior", AUMEC Conference 2009
2009	2009	"Effective Marketing Research and Evaluation", Taught in Certificate Program on Effective Public Sector Marketing, offered by the Centre of excellence for Public Sector Marketing, delivered to Services Canada , February 5, Ottawa, Canada.
2009	2009	"Managing Marketing Research and Evaluation in Public Sector and Not For Profit Organizations", Taught in Management Certificate Program in Not for Profit and Social Marketing, February, Sprott School of Business, Carleton University.
2008		Appointed to the Management Board, Carleton University Centre for Social Entrepreneurship
2008	2008	Member, Editorial Review Board, Journal of Nonprofit and Public Sector Marketing
2008	2008	Member, Management Board, Carleton University Centre for Social Entrepreneurship
2008	2008	June: "Evaluating Marketing Sponsorship", presented at MARCOMM, Ottawa, Canada.
2008	2008	March: "Marketing in Today's World", presented to the Society of Management Accounting, Ottawa, Canada.
2008	2008	Expert Informant evaluating Government of Canada survey instrument evaluating advertising done by all Departments, Government of Canada.
2008	2008	External Assessor for tenure and promotion of Dr. Magdalena Cismaru, Faculty of Business Administration, University of Regina.
2008	2008	External Assessor for tenure and promotion of Dr. Sameer Deshpande, Faculty of Management, University of Lethbridge.
2008	2008	February: "Managing Marketing Research in Public Sector and Not for Profit Organizations", presented to the Centre of Excellence for Public Sector Marketing and Carleton University, Ottawa, Canada.
2008	2008	August 12: "Issues in Effective Management of Market Research and Evaluation", Invited Presentation to the Executive Certificate in Public Sector and Non Profit Marketing, Ottawa, Canada.
2008	2008	May: "Youth Exposure to Advertising Targeted to Adults: An Overview of the Research Literature", Presented to the Tobacco Control Programme, Health Canada, Ottawa, Canada.
2008	2008	"Issues in Effective Management of Market Research and Evaluation", Taught in Executive Certificate in Public Sector and Non Profit Marketing, Sprott School of Business, August 12, Gatineau, Canada.
2008	2008	Invited Keynote Speaker, "Evaluating Marketing Sponsorships", MARCOMM, Ottawa, Canada.
2008	2008	"Youth Exposure to Advertising Targeted to Adults: An Overview of the Research Literature", Presented to the Tobacco Control Programme, Health Canada, March, Ottawa, Canada.
2008	2008	"Marketing in Today's World", Taught in the Society of Management Accountants of Ontario, Certified Management Accountants Course, March, Ottawa, Canada.
2008	2008	"Managing Marketing Research and Evaluation in Public Sector and Not For Profit Organizations", Taught in Management Certificate Program in Not for Profit and Social Marketing, Sprott School of Business, Carleton University, February, Ottawa.
2008	2009	Reviewed for: International Council on Small Business and Entrepreneurship, Journal of Nonprofit and Public Sector Marketing, Academy of Marketing Science 2009 World Marketing Congress, Journal of Small Business and Entrepreneurship, International Journal of Nonprofit and Voluntary Sector Marketing, International Journal of Wine Business Marketing, Social Sciences and Humanities Research Council
2008	2009	Special Advisor on Social Marketing and Research, Mental Health Commission of Canada
2007	2007	Member, Management Board of the Centre for Research and Education on Women and Work, Carleton University.
2007	2007	Reviewer for: International Council on Small Business and Entrepreneurship, Journal of Nonprofit and Public Sector Marketing, Academy of Marketing Science 2009 World Marketing Congress, Journal of Small Business and Entrepreneurship, International Journal of Nonprofit and Voluntary Sector Marketing, International Journal of Wine Business Marketing, Social Sciences and Humanities Research Council.
2007	2007	October: "Marketing and Wine Tasting", presented to the Alumni Association of the Management Development Program for Women, Carleton University, Quebec, Canada.
2007	2007	August: "Managing Marketing Research in Public Sector and Not for Profit Organizations", presented to the Centre of Excellence for Public Sector Marketing and Carleton University, Gatineau, Canada.
2007	2007	March: "Developing Marketing Strategy", presented to the Society of Management Accountants of Ontario, Certified Management Accountants Course, Ottawa, Canada.
2007	2007	March: "Facilitator and Chair: Program-Related Investments in Canada's Communities, A Symposium", Invited Speaker, Carleton University, Ottawa, Canada.
2007	2007	"Marketing and Wine Tasting", Invited Presentation to the Alumni Association of the Management Development Program for Women, October, Carleton University, Quebec, Canada.
2007	2007	"Issues in Effective Management of Market Research and Evaluation", Taught in Executive Certificate in Public Sector and Non Profit Marketing, Sprott School of Business, August, Gatineau, Canada.
2007	2007	"Marketing in Today's World", Taught in the Society of Management Accountants of Ontario, Certified Management Accountants Course, March, Ottawa, Canada.
2007	2008	Reviewer for ICSB, CCSBE, JSBE, and International Journal of Nonprofit and Public Sector Marketing.
2006	2006	May: "Full Bodied Branding", presented to the Sprott School of Business Alumni Association, Ottawa, Canada.
2006	2006	March: "A Tutored Wine Tasting", presented to the MDPW Alumni Association, Ottawa, Canada.
2006	2006	March: "Developing Marketing Strategy", presented to the Society of Management Accountants of Ontario, CMA Course, Ottawa, Canada.
2006	2006	February: "Developing Effective Marketing Strategy", presented to Public Works and Government Services, Marketing and Communications Group, Ottawa, Canada.
2006	2006	Guest Co-Editor (with B. Orser), Journal of Small Business and Entrepreneurship, Special Issue on Gender and Public Policy, published in March 2006.
2006	2006	Facilitator, Industry Canada/Ottawa University International Workshop: The SME FDI Initiative, Moving Forward, September 20-22, Ottawa, Canada.
2006	2006	"Developing Effective Marketing Strategy", Invited Presentation to Public Works and Government Services, Marketing and Communications Group, March, Ottawa, Canada.
2006	2006	"Marketing in Today's World", Taught in the Society of Management Accountants of Ontario, Certified Management Accountants Course, March, Ottawa, Canada.
2006	2006	"Full Bodied Branding", Invited Presentation to the Sprott School of Business Alumni Association, May, Ottawa, Canada.
2006	2006	Guest Co-Editor (with B. Orser), Journal of Small Business and Entrepreneurship, Special Issue on Gender and Public Policy, published in March 2006.
2006	2006	Facilitator, Industry Canada/University of Ottawa, International Workshop: The SME FDI Initiative, Moving Forward, September 20-22, Ottawa, Canada.
2006	2006	"Marketing Wines: A Tutored Wine Tasting", Invited Presentation to the MDPW Alumni Association, March, Ottawa, Canada.
2005	2005	October: "Measuring the Effectiveness of Your Marketing", Keynote Speaker, Government On-line Workshop, Ottawa, Canada.
2005	2005	October 11-13: "Marketing in the Public Service", Invited Speaker, Canada School of Public Service, Ottawa, Canada.
2005	2005	May 13: "Can Marketing Be a Positive Force in Today's Society?", presented to the Visiting High School Students, Carleton University, Ottawa, Canada.
2005	2005	March 18: "Social Marketing as a Tool for Encouraging Environmental Behaviour Change", presented to a meeting of Ontario Community Based Environmental Groups Funded by Environment Canada, Toronto, Canada.
2005	2005	January: "Social Marketing: An Approach for Environmental Change", presented to Environment Canada, Canadian Outreach Team, Ottawa, Canada.
2005	2005	"Social Marketing: An Approach for Environmental Change", Invited Presentation to Environment Canada, Canadian Outreach Team, January, Ottawa, Canada.
2005	2005	"Measuring the Effectiveness of Your Marketing", Keynote Speaker, Government On-line Workshop, February, Ottawa, Canada.
2005	2005	"Marketing in the Public Service", Taught Course, Canada School of Public Service, October 11-13: Ottawa, Canada.
2005	2005	"Can Marketing Be a Positive Force in Today's Society?", Invited Presentation to the Visiting High School Students, Carleton University, May 13, Ottawa, Canada.
2005	2005	"Social Marketing as a Tool for Encouraging Environmental Behaviour Change", Invited Presentation to a Meeting of the Ontario Community Based Environmental Groups Funded by Environment Canada, March, Toronto, Canada.
2002	2005	Member of the Steering Committee for the Marketing Community of Practice Within the Federal Public Sector.

Les contributions majeures au cours de la carrière

Madill, J. and O'Reilly, N. 2010. Investigating Social Marketing Sponsorships: Technology, Stakeholders, and Objectives. Journal of Business Research, 63(2): 133-139.

Madill, J., Brouard, F. and Hebb, T. 2010. Canadian Social Enterprises: An Empirical Exploration of Social Transformation, Financial Self Sufficiency and Innovation. Journal of Nonprofit and Public Sector Marketing, 22(2): 135-151.

Madill, J., Haines (Jr.), G.H. and Riding, A. 2007. Managing Customer Relationships: Account Manager Turnover and Effective Account Management. Industrial Marketing Management, 36(2):241-248, February.

Madill, J., Haines (Jr.), G.H. and Riding, A. 2004. Networks and Linkages Among Firms and Organizations in the Ottawa-Region Technology Cluster. Entrepreneurship and Regional Development, 16(5):351-368.

Madill (formerly Marshall), J. and Vredenburg, H. 1992. An Empirical Study of Factors Influencing Innovation Implementation in Industrial Sales Organizations. Journal of Academy of Marketing Science, 20(3): 205-215.