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Madill, Judith

Madill, Judith

Professeure Paul Desmarais
Professeure titulaire
B.H.Ec. (University of Manitoba), M.Sc. (University of Manitoba), Ph.D. (UWO), Professional Sommelier (Algonquin)
Pièce
DMS 6124
Téléphone
613-562-5800 poste 4740
Courriel
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Domaines de recherche
  • Entrepreneuriat
  • Marketing

Notice biographique

Judith Madill possède un baccalauréat et une maîtrise de l’Université du Manitoba et un doctorat de l’Ivey School of Business de l’Université Western Ontario. Comme professeure de marketing, elle mène un programme de recherche dynamique et a publié plus de 75 articles dans des revues savantes de marketing et de gestion. Pour elle, faire des affaires pour faire de l’argent est un objectif valable, mais trop limité. C’est pourquoi elle explore le rôle que peuvent jouer le marketing et l’entrepreneuriat sociaux dans l’amélioration du monde. Lauréate de prix de recherche et d’enseignement, elle est aussi une conférencière très demandée dans les milieux universitaire et de pratique.

Changer le monde par le marketing social

La professeure Madill s’est récemment intéressée à l’utilisation des commandites pour financer les programmes et campagnes de marketing social. On parle de commandite lorsqu’un organisme ou une personne (commanditaire) fournit des ressources à un organisme, programme ou événement (bénéficiaire) pour s’y associer dans l’esprit des consommateurs. Le marketing social met les outils et principes du marketing commercial au service de la société (p. ex. programme faisant la promotion de pratiques écoresponsables). Judith Madill a étudié la création et la gestion des commandites de marketing social ainsi que le rôle des parties prenantes.

Changer le monde par l’entrepreneuriat social

Judith Madill s’est aussi penchée sur l’entrepreneuriat social, soit le recours aux pratiques commerciales pour générer des revenus au sein d’organismes à mission sociale. Par exemple, une soupe populaire qui sert des repas gratuits ou à bas prix aux démunis pourrait s’autofinancer en offrant des services de traiteur en parallèle. Judith Madill et ses collègues ont montré que les organismes qui prennent cette voie sont souvent vus comme des innovateurs. Avec ses étudiants diplômés, elle travaille à cerner et à analyser les stratégies de marketing les plus utilisées et les plus efficaces pour atteindre ce genre d’autonomie financière.

Publications au cours des 7 dernières années

Chapitres de livres

Hebb, T., Madill, J. and Brouard, F. Exploring Social Transformation, Financial Self Sufficiency and Innovation in Canadian Social Enterprises. In Mook, L., Quarter, J., Sherida, R. (Eds.). Businesses with a Difference: Balancing the Economic and the Social. University of Toronto Press, 2012.

Madill, J. Dynamics of Cigarette Smoking in Children and Consumer Socialization. In Polegato, R. (Ed.) and Zaichkowsky, J. (Ed.). Consumer Behaviour: Buying, Having, and Being. 2010.

Madill, J., Riding, A. and Haines, G.H. (Jr.). Strategic Dilemmas of a Small Market Player: The Canadian Wine Industry. In Nigam, D. and Jha, J. (Eds.). Wine Industry-Global and Indian Scenarios. Kolkata, India: ICFAI Research Centre, 2008.

Madill, J. and Abele, F. The Evolution of the March 21 Anti-Racism Social Marketing Program: A Case. In Hastings, G.. Social Marketing. London: Elsevier, 2007.

O'Reilly, N. and Madill, J. The World Anti-Doping Agency: The Case of Barriers to the Adoption of Social Marketing. In Hastings, G.. Social Marketing. London: Elsevier, 2007.

O'Reilly, N. and Madill, J. The World Anti-Doping Agency: The Role of Social Marketing. In Basil, D. and Wymer, W. (Eds.). Social Marketing: Advances in Research and Theory, Best Business Books. Philadelphia: Haworth Press, 2007.

Madill, J. and Abele, F. From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing Program. In Basil, D. and Wymer, W. (Eds.). Social Marketing: Advances in Research and Theory, Best Business Books. Philadelphia: Haworth Press, 2007.

Riding, A., Madill, J. and Haines Jr., G.H. Investment Decision Making by Business Angels. In Landsröm, H. (ed.). Handbook of Research on Venture Capital. Cheltenham: Edward Elgar Publishers, 2007.

Articles publiés dans des revues avec comité de lecture

Madill, J., O'Reilly, N. and Nadeau, J. 2014. Financing Social Marketing Programs Through Sponsorship: Implications for Evaluating Social Marketing Programs. Journal of Social Marketing, 4(1): 22-37.

Neilson, L. and Madill, J. 2014. Using winery web sites to attract wine tourists: An international comparison. International Journal of Wine Business Research, 26(1): 2-26.

Madill, J. and Zeigler, R. 2012. Marketing Social Missions - Adopting Social marketing for Social Entrepreneurship? A Conceptual Analysis and Case Study. International Journal of Nonprofit and Voluntary Sector Marketing, 17(4): 341-351.

O'Reilly, N. and Madill, J. 2012. The Development of a Process for Evaluating Marketing Sponsorships. Canadian Journal of Administrative Sciences/Revue canadienne des sciences de l'administration, 29(1): 50-66.

Madill, J. and Neilson, L. 2010. Web Site Utilization in SME Business Strategy: The Case of Canadian Wine SMEs. Journal of Small Business and Entrepreneurship, 23(4): 489-508.

Madill, J. and O'Reilly, N. 2010. Investigating Social Marketing Sponsorships: Terminology, Stakeholders, and Objectives. Journal of Business Research, 63(2): 133-139.

Neilson, L., Madill, J. and Haines Jr., G.H. 2010. The Development of E-business in Wine Industry SMEs: An International Perspective. International Journal of Electronic Business, 8(2): 126-147.

Madill, J., Brouard, F. and Hebb, T. 2010. Canadian Social Enterprises: An Empirical Exploration of Social Transformation, Financial Self-Sufficiency and Innovation. Journal of Nonprofit and Public Sector Marketing, 22(2): 135-151.

O'Reilly, N. and Madill, J. 2009. Methods and Metrics in Sponsorship Evaluation. Journal of Sponsorship, 2(3): 215-230.

Riding, A.L., Coscarella, R., Orser, B.J. and Madill, J. 2008. Women Business Owners in International Trade: Ethical Issues, Response Strategies and Moral Progress. International Journal of Entrepreneurship and Small Business, 6(1): 133-154.

Riding, A.L., Madill, J. and Haines, G. Jr. 2007. Incrementality of SME Loan Guarantees. Small Business Economics, 29(1-2): 47-61.

Madill, J., Haine, G., Jr. and Riding, A.L. 2007. Managing Customer Relationships: Account Manager Turnover and Effective Account Management. Industrial Marketing Management, 36(2): 241-248.

Heslop, L., Madill, J., Duxbury, L. and Dowdles, M. 2007. Doing What Has to be Done: Strategies and Orientations of Married and Single Mothers for Food Tasks. Journal of Consumer Behaviour, 6(2-3): 75-93.

Madill, J. and Abele, F. 2007. From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing Program. Journal of Nonprofit and Public Sector Marketing, 17(1-2): 27-53.

O'Reilly, N. and Madill, J. 2007. Evaluating Social Marketing Elements in Sponsorship. Social Marketing Quarterly, 13(4): 1-25.

O'Reilly, N. and Madill, J. 2007. The World Anti-Doping Agency: The Role of Social Marketing. Journal of Nonprofit and Public Sector Marketing, 17(1-2): 1-26.

Contributions sur invitation et/ou rapports techniques

Madill, J. 2008. "Youth Exposure to Advertising Targeted to Adults: An Overview of the Research Literature", Health Canada, , 36 pages.

Recherche subventionnée au cours des 7 dernières années

Recherche subventionnée au cours des 7 dernières années
De-À Source Titre * ** Rôle Montant
2013-2014 Programme d’initiation à la recherche au premier cycle (PIRPC) Toward an Understanding of Social Enterprise Marketing Practices R I PI $ 1,500
2011-2016 CRSH - ARUC Responsible Investing Initiative - Leader of Research Stream on Social Entrepreneurship (PI: T. Hebb, Carleton University) R C Co-I $ 1,000,000
2011-2013 Fonds de recherche de l'École de gestion Telfer (Grad-SMRF) Toward an Understanding of Social Enterprise Consumer Patronage Motives: An Experimental Study R I $ 1,447
2010 -2011 Fonds de recherche de l'École de gestion Telfer (Grad-SMRF) Marketing Strategies in Social Enterprises: An Exploratory Study R I $ 2,000
2010- 2011 SSHRC - CURA First Round Responsible Investing (Collaborator - Leader of Research Stream on Social Entrepreneurship) R C PI $ 20,000
2008-2011 SSHRC - Research in Management, Business and Finance Commercial Lending and R&D-Intensive SMEs R C Co-I $ 65,000
2008 -2011 École de gestion Telfer (Programme 4A CRSH) Improving the Competitiveness of Canadian Winery SMEs: An Assessment of Web Site Marketing Strategies R I $ 6,000
2008-2009 Université Carleton Web Site Usability Assessment in the Canadian Wine SME Cluster R O PI $ 7,000
2007-2008 RECEO Website Usability Assessment in Canada's Heritage Resource Sector R G Co-I $ 10,000
2007-2008 RECEO Web Site Usability Assessment in the Canadian Wine SME Cluster R G PI $ 10,000
2005-2007 Centre for Education on Women and Work Consumer Behaviour and Social Marketing Implications of Childbearing Decisions among Professional and Managerial Women R O PI $ 10,000
2005 -2007 Centre for Education on Women and Work Social Marketing Implications of Childbearing Decisions Among Professional and Managerial Women R O PI $ 10,000

* But = C: Contrat de recherche, E: Subvention d'équipement, R : Subvention de recherche, S : Fonds de soutien, P : Subvention pédagogique, O : Autre, U : Inconnu

**Genre = C : Conseils subventionnaires, G : Gouvernements, F : Fondations, I : Financement interne UO, O : Autre, U : Inconnu

Rôle: PI = Chercheur(e) principal(e), Co-I = Co-chercheur(e), Co-PI = Co-Chercheur(e) principal(e)

Travaux universitaires et professionnels au cours des 7 dernières années

Travaux universitaires et professionnels au cours des 7 dernières années
De À Activité
2013 2013 Invited Presenter, "Improving Market Research and Evaluation in Government Marketing, Service Canada", March, Ottawa
2013 2013 Member, Management Section, Coordinator Selection Committee, Spring
2012 2012 Invited Presenter, Telfer MBA Alumni Association Dinner, Social Entrepreneurship and Social Marketing - "Why Millions Might Not Be Enough",
2012 2013 Course coordinator, ADM 6420
2012 2013 Representative, Marketing and HRM Group, Telfer School of Management
2012 2013 Organizer, Regular term meetings of Marketing Group: discuss marketing issues, build relationships, sense of area group cohesion
2012 2012 Reviewer, Journal of Sustainable Finance and Investment
2011 Reviewer: Journal of Wine Business Research, Social Marketing Quarterly, World Social Marketing Conference; International Council on Small Business and Entrepreneurship; Journal of Nonprofit and Public Sector Marketing; Journal of Small Business and Entrepreneurship; International Journal of Nonprofit and Voluntary Sector Marketing; Public Management Review; Journal of Social Marketing; International Journal of Nonprofit and Public Sector Marketing; Social Marketing Advances in Research and Theory; Alberta Inflammatory Bowels Consortium (Grant Review)
2011 2011 Panel Chair, Leveraging Private Capital for Public Good, Carleton Centre for Community Innovation, "Addressing today's social and environmental challenges through innovation", March, Ottawa, Canada
2011 2011 Instructor, Certificate Program on Effective Social Marketing. Offered by the Centre of Excellence for Public Sector Marketing. Delivered to Service Canada, "Utilizing Traditional and Emerging Market Research Methodologies in Effective Social Marketing", March, Ottawa, Canada
2011 2011 Instructor, Management Certificate Program, Not for Profit and Social Marketing, Sprott School of Business Executive Development, Carleton University - "The Role of Marketing Research in Effective Marketing Planning", January
2011 2011 Invited Presenter (with Rafael Zeigler), One Drop Management Team, Montreal - "One Drop and Social Mobilization: Viewed Through the Lens of Social Entrepreneurship and Social Marketing Theory", August
2011 2011 Invited Keynote Presenter (with Neilson, L.), Canadian Vintner's Association Annual Meeting, "E- Business and the Wine Industry: A Canadian Perspective", July, Kelowna, British Columbia, Canada
2011 2011 Invited Presenter (with L. Neilson and G. Haines, (Jr.)), Marketing Research and Intelligence Association, "E-Business in Wine Industry SMEs: An International Perspective", Ottawa, Canada
2011 2011 Invited Presenter, Fourth Year Social Marketing Class, Faculty of Management, University of Lethbridge - "Financing Social Marketing Programs through Sponsorship", October, Alberta, Canada
2011 2011 Invited Presenter, MSc. Graduate Course, Faculty of Management, University of Lethbridge - "The Academic Career", Alberta, Canada, October
2011 2011 Invited Presenter, Fourth Year Marketing Strategy Class, Faculty of Management, University of Lethbridge - "The Role of Digital Marketing in Marketing Strategy", November
2011 2013 Member, Telfer FTPC Committee
2011 2011 Invited Presenter, "One Drop and Social Mobilization: Viewed Through the Lens of Social Entrepreneurship and Social Marketing Theory", One Drop Management Team, Montreal
2010 2010 Member, Editorial Review Board, Canadian Journal of Nonprofit and Social Economy Research
2010 2010 Instructor, Certificate Program on Effective Social Marketing. Offered by the Centre of Excellence for Public Sector Marketing. Delivered to Heath Canada, "Utilizing Traditional and Emerging Market Research Methodologies in Effective Social Marketing", April, Ottawa, Canada
2010 2010 Instructor, Management Certificate Program, Not for Profit and Social Marketing, Sprott School of Business, Carleton University - "The Role of Marketing Research in Effective Marketing Planning", February
2010 2013 Member, PhD Planning Taskforce, Telfer School of Management
2009 2009 Member, Financing Civil Society Research Group, Carleton Centre for Community Innovation
2009 2009 External Examiner, MBA thesis, Sprott School of Business, Carleton University (Annette Keough: "Influencing Retirement Intentions of Older Workers - Approaches to Retain Existing Employees Considering Retirement")
2009 2009 External Assessor, Promotion to Associate Professor, University of Manitoba (Dr. Fang Wan)
2009 2009 Chair, SMEs and Consumer Behavior, AUMEC Conference, April
2009 2009 Instructor, Certificate Program, Effective Public Sector Marketing. Offered by the Centre of excellence for Public Sector Marketing. Delivered to Services Canada , "Effective Marketing Research and Evaluation", February, Ottawa, Canada
2009 2009 Instructor, Management Certificate Program, Not for Profit and Social Marketing, Sprott School of Business, Carleton University - "Managing Marketing Research and Evaluation in Public Sector and Not For Profit Organizations", February
2008 2008 Member, Editorial Review Board, Journal of Nonprofit and Public Sector Marketing
2008 2008 Member, Management Board, Carleton University Centre for Social Entrepreneurship
2008 2008 Expert Informant, Evaluating Government of Canada survey instrument evaluating advertising done by all Departments, Government of Canada
2008 2008 External Assessor, Tenure and Promotion, Faculty of Business Administration, University of Regina, Saskatchewan, Canada
2008 2008 External Assessor, Tenure and Promotion, Faculty of Management, University of Lethbridge, Alberta, Canada
2008 2008 Instructor, Executive Certificate, Public Sector and Non Profit Marketing, Sprott School of Business, "Issues in Effective Management of Market Research and Evaluation", August, Gatineau, Canada
2008 2008 Invited Keynote Speaker, MARCOMM, "Evaluating Marketing Sponsorships", June, Ottawa, Canada
2008 2008 Presenter, Tobacco Control Programme, Health Canada, "Youth Exposure to Advertising Targeted to Adults: An Overview of the Research Literature, March, Ottawa, Canada
2008 2008 Instructor, Certified Management Accountants Course, Society of Management Accountants of Ontario, "Marketing in Today's World", March, Ottawa, Canada
2008 2008 Instructor, Management Certificate Program in Not for Profit and Social Marketing, Sprott School of Business, Carleton University, "Managing Marketing Research and Evaluation in Public Sector and Not For Profit Organizations", February, Ottawa
2008 2009 Reviewer: International Council on Small Business and Entrepreneurship, Journal of Nonprofit and Public Sector Marketing, Academy of Marketing Science 2009 World Marketing Congress, Journal of Small Business and Entrepreneurship, International Journal of Nonprofit and Voluntary Sector Marketing, International Journal of Wine Business Marketing, Social Sciences and Humanities Research Council
2008 2009 Special Advisor, Social Marketing and Research, Mental Health Commission of Canada
2008 2008 Reviewer, World Social Marketing Conference
2007 2007 Reviewer: International Council on Small Business and Entrepreneurship, Journal of Nonprofit and Public Sector Marketing, Academy of Marketing Science 2009 World Marketing Congress, Journal of Small Business and Entrepreneurship, International Journal of Nonprofit and Voluntary Sector Marketing, International Journal of Wine Business Marketing, Social Sciences and Humanities Research Council.
2007 2007 Presenter, Centre of Excellence for Public Sector Marketing and Carleton University, "Managing Marketing Research in Public Sector and Not for Profit Organizations", August, Gatineau, Canada
2007 2007 Presenter, Society of Management Accountants of Ontario, Certified Management Accountants Course, "Developing Marketing Strategy", March, Ottawa, Canada
2007 2007 Invited Presenter, Carleton University, "Facilitator and Chair: Program-Related Investments in Canada's Communities, A Symposium", March, Ottawa, Canada
2007 2007 Invited Presenter, Alumni Association, Management Development Program for Women, "Marketing and Wine Tasting", Carleton University, October, Quebec, Canada
2007 2007 Instructor, Executive Certificate in Public Sector and Non Profit Marketing, Sprott School of Business, "Issues in Effective Management of Market Research and Evaluation", August, Gatineau, Canada
2007 2007 Instructor, Society of Management Accountants of Ontario, Certified Management Accountants Course, "Marketing in Today's World", March, Ottawa, Canada
2007 2007 Key Note Speaker, Sprott School of Business Research Gala Celebration, "Putting More 'Social' into Marketing: A Call to Action", April, Ottawa, Canada
2007 2011 Member, Management Board, Centre for Research and Education on Women and Work, Carleton University.
2007 2008 Reviewer: ICSB; CCSBE; JSBE;, and, International Journal of Nonprofit and Public Sector Marketing
2007 2007 Reviewer, Journal of Wine Business Research

Les contributions majeures au cours de la carrière

Madill, J. and O'Reilly, N. 2010. Investigating Social Marketing Sponsorships: Technology, Stakeholders, and Objectives. Journal of Business Research, 63(2): 133-139.

Madill, J., Brouard, F. and Hebb, T. 2010. Canadian Social Enterprises: An Empirical Exploration of Social Transformation, Financial Self Sufficiency and Innovation. Journal of Nonprofit and Public Sector Marketing, 22(2): 135-151.

Madill, J., Haines (Jr.), G.H. and Riding, A. 2007. Managing Customer Relationships: Account Manager Turnover and Effective Account Management. Industrial Marketing Management, 36(2):241-248, February.

Madill, J., Haines (Jr.), G.H. and Riding, A. 2004. Networks and Linkages Among Firms and Organizations in the Ottawa-Region Technology Cluster. Entrepreneurship and Regional Development, 16(5):351-368.

Madill (formerly Marshall), J. and Vredenburg, H. 1992. An Empirical Study of Factors Influencing Innovation Implementation in Industrial Sales Organizations. Journal of Academy of Marketing Science, 20(3): 205-215.